The Japanese retail trade sector is presently in a state of over competition and it would be even fiercer survival period to stay alive.
Indeed there is little to be gained for the victor, with the loser eventually going bankrupt. It can be said that a stagnant economy is one of the main causes, but when examined at length, the largest problem is a decrease in the birthrate and an increase in the aged population combining to cause a drop in the overall population.
increase in the aged population combining to cause a drop in the overall population.
In spite of this, supermarkets, with convenience stores leading the way, have moved to increase their number of chain outlets creating a complete state of oversupply.
So when faced with the problem of competing for survival with major supermarkets and convenience store chains, we came to the conclusion that goods of a different standard along with a different stock route to differentiate the sales method was the only answer.
Our company is currently trading with countries from around the world, able to directly import products of high quality at relatively low prices, more to mention that we are in a position to provide information mutually and low-cost supply of our products due to the food-processing factories and trade companies we have overseas.
However, with trade lying in the realm of scale economics, a certain amount of background in sales becomes necessary. For that reason, we are looking to increase our goods output by expanding franchise outlets revolving around Kobe Bussan as the head office, leading subsequently to a scale economic state.
Furthermore, by doing so we believe we can sell at differentiated prices.